Viewing interactions data for touch content is a great way of understanding if user engagement is better on different layout designs, device locations and placement or certain days, helping you make better business decisions for digital signage.
If you have a touch layout on your account and this is shown on a device with an analytics license, then interactions data will automatically begin tracking (there is no manual activation required).
To see interaction data, just click the 'Interactions' tab and you'll see your data - something similar to the below:
Interactions Overview Page:
Instantly you can get a snapshot of how your content is being interacted with.
First you can see:
- Sessions - this is the total number of sessions which is defined by the first engagement to the last engagement (no interactivity on layout for 1 minute 30 seconds)
- Average Interactions Per Session - this is the average total number of touches / interactions with the content per session
- Average Session Length - the average length of time users are engaging with the touch content per session
- Interactions - this is the total number of interactions / touches that occurred for all sessions
The Graph shows the Total Interaction sessions by Device for each Day. You can hover over a day to see a quick breakdown of the chart.
There are various data table views which you can understand more about how users are interacting with the content.
When you click on this tab you'll be presented with a table like the below:
With this table you can click on any of the table headers to view data ascending or descending. This includes, the time / date when the session occurred, the duration for each session, what layout was interacted with, what device, how many interactions for that session and then an option to click into view the specific session in detail (more on that further down this article).
When you click the Dat tab, the table data will show the interaction data broken down by each day for the period, similar to the below. This data helps you understand what days of the week and specific days during the period are most popular.
Clicking the Device option will show you all the devices data and will help you clearly identify which devices were most popular for driving engagement during the period.
The Layout option will show you the layouts that have been interacted with for the period. This is extremely beneficial when testing various layout structures to drive more engagement.
Finally, the content tab gives you a breakdown of the content that was interacted with across all devices and layouts so you can identify your most popular content for interactions.
Using the Table Search Function
Using the search function in the table, it's possible to instant search all data within the table, for example to see sessions that occurred on a Monday, you can type 'Mon' into the search and watch the table data instantly change to show all data that includes 'Mon':
However, if there was a layout that was called 'Mormon', this data would also appear. So in order to be more specific i.e. I am looking for the data related to the day, you can choose which column of data to search in. You do this by changing the 'in' option to the relevant column (in our example, this would be the 'When' column).
Drill down into a specific Session
Remember, a session is defined as a period of time from the first touch to the last touch, with the last touch being determined when no interaction occurs on the layout for a period of 1 minute 30 seconds.
When you drill down into a specific session (View Session button), you can see details of the customer journey from the first touch to the last, similar to the below:
This data can help you really understand the journey users take with your interactive content allowing you to test more content to improve engagement or to perform an action such as watch a video or complete a form.