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Upload XML feed

Find out how to display data from an XML Feed on your Digital Signage screens using Dynamic Data in embed signage

Written by Drew Harding
Updated over a week ago

Retrieve XML URL

You will need a URL that points to your XML data. Example below:

Go to Dynamic Data

Select 'Dynamic Data' from the left hand sidebar. If you don't see this option, contact us and we can add the plugin to your account.

Add feed as a source

You will now see your sources page, this will display all of the dynamic data files uploaded to your account. From here you can upload, view, update or delete any source. Click 'Add new data source' at the top right of your account.

Fill out information

  • Source name - Give your source a name, for your reference

  • Source type - Select your sources type ('XML Feed') 

  • Auto publish - Select whether your data is auto published to your online device(s) when updated

  • Seamless updating - Data is updated seamlessly without a channel publish (data using images via custom columns requires a channel publish for the device to download the images)

XML import info

  • Update frequency - Select how frequent you want your XML data to be updated to your embed account, or you can update manually

    XML feeds

  • Name - Give your feed a name, for your reference (will become the sheets name)

  • Location type - Select whether you are going to use a URL or an FTP site (if FTP site is being used you will need to fill out the relevant information otherwise just enter in the URL)

  • Request Headers (optional) - Allows you to add headers for things like API keys

  • Request Method

    • GET

    • POST

      • If POST additional options appear for POST body Type

  • Item name (item) - Make sure this input field is equal to the item name in your XML data

  • Include item attributes as columns? - Select whether you want each item attribute to be a separate column

  • Include nested elements as columns? - Select whether you want all nestled elements to be separate columns

  • Include empty elements as columns? - Select whether you want all empty elements to be separate columns

Configure your data

Once you have filled out the relevant information, click 'Add Source'. You will then see an overview of your source with all the data. As you will see the 'attributes' from your XML feed are your 'headers' and the 'values' have been separated into rows of data.


There are a few options you need to configure:

  • 'Use a header row' - Set this option to the row containing your column headers.

  • 'Use as item title' - Used for configuration settings and helps identify a row.

  • 'Use as item ID' - Only relevant if you are using device specific items or adding custom columns. This uses the chosen column to match the row of data with the existing row, device and any custom columns. 

Click here to find out more about device specific data or custom columns.

Once you have configured your data, click 'Add Source' to import. You will be taken back to your sources page where you will see the source you have just uploaded.

From the main Dynamic Data source overview page you can view/update (eye icon) or delete (trash can icon) your source.

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