The Media Tags feature allows you to only show or exclude media with specific tags from a device. Tags are added to the media items, and the rules are configured when editing your device. This feature allows you to show specific media items on certain devices from one layout.

Media tag rules are a device-level setting. They control what media a specific device will play from a layout or playlist. Adding tags to media items alone does nothing to restrict playback as tags simply mark content. Enabling and configuring media tag rules on a device is what allows that device to filter media.

Rule 1: Device has media tag rules disabled (default)
The device plays everything in the layout/playlist. All tags on media items are ignored.
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Rule 2: Device has media tag rules enabled, but no tags specified
The device plays everything in the layout/playlist. The feature is active but has no tags to filter on, so no filtering occurs. This behaviour is identical to Rule 1.
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Rule 3: Device has media tag rules enabled, set to "Only show", with tags specified
The device plays media matching the specified tag(s), plus any untagged media (see Rule 5). All other tagged media is skipped.
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Rule 4: Device has media tag rules enabled, set to "Exclude", with tags specified
The device plays all media except that which matches the specified tag(s). Untagged media is included by default (see Rule 5).
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Rule 5: Untagged media always plays by default
In both Rule 3 and Rule 4, any media without tags still plays. Untagged media is not affected by tag rules unless "Exclude untagged media" is explicitly ticked on the device.
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Rule 6: "All" vs "Any" matching (for multiple tags)
If a device has multiple tags specified in its rule, the "all/any" toggle determines how they are matched. "All" means a media item must have every one of the specified tags to match. "Any" means a media item only needs one of the specified tags to match.

In this example, we have offices in London, Paris & New York. We have six images, two of London, two of Paris and two of New York. We want our devices to only show the media from the relevant cities.

To add tags to your media items, simply go to the media section then select your media item(s), click 'Tags' and specify your tag.

Once media has been tagged, you will see the tag to the right of the items information. We have tagged the two Paris images with the tag 'paris' and London images 'london'.

Media items can have multiple tags, just follow the same procedure of selecting and specifying your tag.

Next step is to create either a playlist or use the layout builder to insert the images.

We can insert all of our images in the same zone/playlist and when we publish it down to our devices, they will show specific media depending on their tag rules, which we'll add next.

Now we can configure the device to only show specific media items.

Go to the Devices page, edit your relevant device and find the 'Media Tag Rules' feature.

Enable it and you will see the settings you can configure.

For our example, we would set up our London device as follows, to only show media items that have the tag 'london':

Once this has been set up, click 'Save Device'.

To add or edit Media Tag Rules for multiple device simaltaneously, select the relevant devices on the main Devices view, then select 'Media Tag Rules'.

Here you can choose to enable or disable media tag rules and perform various actions:

Action options are:

Select 'Update Devices' to apply the rules to all selected devices.

When previewing your layout or playlist, you can select which device to preview it on. Meaning you will preview the content using the rules set on the device selected.